Strengthening your firm’s digital presence is a prerequisite for success in today’s high-tech legal recruiting world. Using online tools more efficiently to expand your candidate pool allows you to meet clients’ ever-changing needs— and hit your recruiting targets— during good economic times and bad.
One way to maximize your digital marketing dollars is by investing in an Exclusive Listing on the Legal Recruiter Directory. Read on to learn more about how one Texas-based recruiting firm recently landed more candidates by using that approach.
What is an Exclusive Listing?
As the most prominent listing status designation on the Legal Recruiter Directory, an Exclusive Listing appears at the top of a metro page, along with the display of additional contact information. Unlike the first two visibility levels on our site, Exclusive Listings are “rented” for a monthly fee.
Depending on the number of recruiters in a metro, one to three Exclusive Listings may appear. In addition to attracting the attention of candidates and employers, any lead generated by the “I Need a Legal Recruiter” form on that metro page becomes the exclusive property of the Exclusive Listing recruiter(s).
As a cost-effective way to showcase your firm, strengthen your digital presence, and ultimately attract clients, an Exclusive Listing combines visibility with exclusivity all in one convenient package.
Case Study: Momentum Search Partners
Momentum Search Partners is a legal recruiting firm with offices in Austin, Dallas, and Houston, Texas. Momentum was co-founded in 2011 by legal industry insiders Jane Pollard, J.D., and Jennifer Nelson.
Since their inception, Momentum’s team has placed over 1,000 legal professionals with law firms and companies in every major city across Texas. Even with much success, the firm still had difficulty attracting enough talented candidates to meet growing client demands. During the past year, rising operational costs led managing partners Jane and Jennifer to reevaluate how they were allocating their marketing spend.
That’s when they decided to use some of their marketing budget to take out an Exclusive Listing for their firm’s profile on the Legal Recruiter Directory’s Austin and Houston metro pages.
How Their Investment Paid Off
To determine whether investing in an Exclusive Listing was a value-adding business decision for
Momentum Search Partners, an interviewer from the Legal Recruiter Director recently asked co-founders Jane and Jennifer these questions:
Q: How did you first hear about the Legal Recruiter Directory?
A: “Through ePageCity, who we hired to create our current website.”
Q: What trends in your industry drove you to the Legal Recruiter Directory?
A: “It seems like everyone nowadays is looking online for jobs, recruiters, etc.”
Q: What was the initial reaction to the Exclusive listings on our two metro pages?
A: “We almost immediately saw an increase in candidates.”
Q: How did our team help with implementation?
A: “They quickly forwarded candidate inquiries to us.”
Q: Have the Exclusive listings been helping your recruiting business since implementation?
A: “Yes… Absolutely!”
If Momentum Search Partners saw this type of return on investment in a highly competitive legal recruiting market like Texas, imagine what an Exclusive Listing on the Legal Recruiter Directory can do for your firm!
In today’s rapidly changing digital world, online visibility is essential for your continued success when competing in an industry like legal recruiting. When seeking ways to generate more leads and expand your candidate pool, nothing says “visibility” quite like an Exclusive Listing that showcases your legal headhunting firm on the Legal Recruiter Directory. For questions or more information about pricing for a Legal Recruiter Directory Exclusive Listing, contact us today!
